There used to be an old expression, “You get what you pay for.” The implication of the message is that higher prices give you better merchandise and of course; the opposite is also true. We all know with so many retail outlets, there is a multitude of price points and sometimes there are great bargains.

It’s suggested that using price as a deciding factor is tricky. Starting with the price does not allow you to dream or look at products that you would ordinarily ignore. Let’s say you’ve always wanted a refrigerator with an ice maker but your budget doesn’t include an ice maker. Is an ice maker frivolous or do you really love ice cold beverages, give lots of parties so having ice is really important? Instead of looking at your “dream” refrigerator, you don’t even think about it and go home with one similar to what you have. Really, how many times will you buy a refrigerator?

Flooring is a very similar item. It is not something that you purchase very often, and it’s not something you will replace eventually unless it gets damaged, or you want a new style. Floor covering can be a substantial investment so getting the best you can afford is a good idea.

A better way to determine the cost would be to first start out with an honest assessment of what you need. I call these “the conditions of satisfaction.” Instead of starting with a predetermined price, number why not start with what you would really want. Starting with what makes you happy and makes your home and you, feel better in the long run.
If you have a predetermined budget, share it with the salesperson and also let him know what you really want. Ask the salesperson what is available in your budget and then determine if it suits your conditions. Don’t be surprised if there’s a large difference in what you would like to spend and the reality of what you have to spend to get what you want.
Unless you’ve purchased floor covering recently, it’s possible that you are unfamiliar with the costs and may be faced with “sticker shock.” Like a refrigerator or other product that is not replaced often, prices go up as raw materials become scarce or more difficult to obtain. It’s better to go through the buying process with an open mind and an idea of what you really need. It’s not necessary to know what you want to buy, it’s more important to know what you are trying to achieve. This way, the salesperson can help you determine the best possibilities for your situation.

If you are insistent on spending a certain amount of money on your product, beware. I remember purchasing a raincoat that looked very similar to one I had seen at a high-priced department store. I was so excited I forgot to notice that it wasn’t really a raincoat it just looked like one! In this case, I lost twice; one on the wrong product and second on the additional dollars I had to spend on the new one.